Archive | April 2013

Woman of Today: Ads vs Soaps

While I was watching an ad of an Air conditioner, I realised that lots of ads these days potray woman as strong headed and individualistic. The equations of women with their husbands are very interesting. Men tend to think twice in these ads before they open their mouth in front of their wives, whether it is the Sun Direct ad of a pregnant woman wanting to watch a scene in sholay or the ad of a lady going for a hair cut. While on the other hand, our soap operas are exactly where they were from ages. Though I dont actually watch them watching the advertisements of the soaps are well enough to know about them.